The Challenge: A major FMCG company had a brilliant executive team. Individually, they were stars. Collectively, they were stuck. Sales blamed Ops for stock-outs. Ops blamed Marketing for unrealistic promos. Marketing blamed Sales for poor execution.
The Diagnosis: Conflicting Meta-Frames
Using the Meta-Coaching system, we identified that they weren't fighting about facts; they were fighting about values.
- VP Sales Frame: 'Speed is King.'
- VP Ops Frame: 'Accuracy is King.'
- VP Marketing Frame: 'Novelty is King.'
Each was 'right,' which made the conflict intractable.
The Intervention: The Meta-Alignment
We facilitated a 'Values Alignment' session. We didn't compromise; we went higher (Meta). We asked: "What is the highest intention of Speed? Of Accuracy? Of Novelty?"
They realized all three roads led to the same destination: Sustainable Market Dominance.
The Result
Once they aligned on the 'Meta-Outcome,' the friction dropped by 60%. They established a 'Conflict Protocol' where Ops could challenge Sales not to stop them, but to protect the shared goal of Sustainability.
